Why actually start up on the side? That's why:
#1 | Accomplishment. “On the side” can sound misleading. Of course, you don't start your side business just like that. You need ambition, an idea and the will to realize it. But above all, it takes fun and passion for what you want to achieve. And that is exactly the first reason: a side hustle offers the opportunity to realize what is really close to your heart. And that helps you develop professionally and as a person.
#2 | Challenge. Taking on a challenge and actively overcoming it helps you grow, as Tiffany from GrowGetters knows, “I think being a Side Hustler is pretty obviously enriching. You can take so much inspiration from your main job into your side hustle - and vice versa. And especially when you're working with others, you take inspiration from that as well.”
#3 | Synergies. Through this inspiration, knowledge and skills built in the part-time job can be used for the main job and personal life - and vice versa. But there's one more essential thing that will benefit: connections with other people who share the own passion for the project. “Especially in our user interviews, we noticed that we could establish a direct connection with our users because we share the same passion. In turn, our users were able to identify with us and our project. Through this connection, we were able to actually build something that fulfills a need,” summarizes Tanya from GrowGetters about her experience in user research.
#4 | Stability. Starting a business is not always easy and requires not only time and energy, but also funding. A stable income from a main job provides the basis for not having to worry about covering costs and other financial concerns, while conceptually developing one's idea. It should not be underestimated how much time and energy it can save to worry only about the content of one's own concept, at least in this respect.